Lara Larrañaga is a Designer and Creative Director from the Basque Country with over 10 years of experience combining brand design, business strategy, and digital product design. She is passionate about crafting meaningful brands and digital experiences that connect with people and drive impact.
A business graduate and graphic design enthusiast, Lara founded her own design studio in 2015 and is now fully immersed in UX/UI, leading the Digital Product team at TeamLabs. Her hybrid profile across design, business, and technology gives her a well-rounded perspective to tackle projects from strategy and visual design to art direction, wireframing, UX/UI, and interactive prototyping.
With experience working across diverse sectors including healthcare, biotech, automotive, legaltech, and education, she has also led remote, cross-functional teams and worked with agile methodologies, collaborating closely with business teams and developers to make informed, impactful decisions.
Passionate about collaboration and knowledge sharing, she also enjoys teaching, facilitating teams, and giving talks about her experiences as an entrepreneur and designer.
