ONDARROAKO UDALA

Poster design
Ondarroa
2024

PROJECT SCOPE

Illustration
Art Direction
Color Concept
Visual Storytelling

The concept is based on Leokadi, a character from a local legend associated with the town’s festivities. The illustration combines symbolic references to Ondarroa — including the whale, Ondarroa’s Alde Zaharra, and the deep blue traditionally worn by arrantzales — with a contemporary composition representing a diverse group of people celebrating together.

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I started with hand-drawn sketches to explore the concept and shape the idea, and then I transitioned to digital illustration in Procreate.