MOBÜ PLAY
Explorative Spaces
Client: Jessica Gomar
Barcelona
2022
PROJECT SCOPE
Brand Strategy
Creative Direction
Visual Identity
Photo Art Direction
Web Design
Mobü is a family project that creates customizable experimental spaces designed to foster natural, hands-on learning for children, using sustainable materials handcrafted in their own workshop. Jess and Marc reached out to me to build the brand from the ground up, aiming to connect emotionally with families who value experiential education and artisanal products.
We worked together on the strategy, including audience research, brand analysis, and defining a clear value proposition.
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I developed a playful and friendly visual identity where the ‘Ü’ in the logo represents a smile, adding a distinctive and memorable touch. We chose a palette of soft, natural colors that convey warmth and harmony, reflecting Mobü’s cozy environment.
I created organic illustrations that highlight the craftsmanship and care behind each piece. Additionally, I directed a photoshoot to define the visual style that showcases the products and their philosophy. The result is an authentic, warm, and approachable brand that invites play and exploration.
To capture the soul of Mobü, I art-directed a lifestyle photoshoot in a natural forest setting, where the kitchens come to life through play. We focused on real moments, warm light, and the textures of wood, fruit, and earth — crafting an atmosphere that feels intimate, free, and grounded. The result is a visual narrative that reflects Mobü’s essence: handcrafted simplicity, emotional connection, and childhood exploration.
