Addventure is an entrepreneurship and innovation programme developed by the University of A Coruña and the University of Santiago de Compostela, in collaboration with TeamLabs and Mondragon Unibertsitatea.

Designed to help university students transform ideas into real-world ventures, the programme combines experiential learning, teamwork and hands-on project development, empowering participants to learn entrepreneurship by doing.

As the programme evolved, there was an opportunity to create a stronger and more cohesive visual identity capable of representing its ambition while supporting a growing ecosystem of touchpoints, including recruitment campaigns, events, digital platforms, signage and branded materials.

With a background in branding and experience design, I was responsible for the complete design and development of the new brand identity and web design.

The resulting identity is built around a modular graphic language inspired by movement, progress and possibility. Combined with a vibrant colour palette, bold typography and scalable design principles, the system creates a recognisable and consistent experience across both physical and digital environments.